CPM – Effectiveness
CPM Effectiveness
Analyzing Success and Driving Results: Unleashing the Power of Media
CPM Analysis
There have been many studies done to identify the effectiveness of outdoor vehicle advertising. The consensus of the majority of studies is that vehicle advertising is one the most effective and least expensive advertising mediums available.
Studies estimate that vehicle wraps can garner as many as 30,000 to 70,000 daily impressions. It is easy to see the low CPM for vehicle wraps in the graph below which illustrates the CPM for various advertising mediums.
97% Of People Recall Vehicle Wraps
Not only is vehicle advertising relatively inexpensive but it also has a high return value. With 97 % of people remembering fleet graphics, it is one of the best tools to incorporate into a company’s print marketing strategy.
98% Of People Think Wraps Create A Positive Image Of The Advertiser.
The additional benefit of vehicle wraps, decals, and fleet graphics is that they unify a fleet or company image. In addition to 98% of people believe vehicle wraps and graphic marketing create a positive company image. Car wraps can help businesses appear newer and more modern by wrapping old vehicles with sleek and modern imagery.
97% Of People Think Fleet Graphics Have More Impact Than Billboards.
The probable reason 96% of people think wraps have more impact than billboards is vehicle wraps have higher visibility. Vehicle wraps and graphics inadvertently follow potential business by engaging in the most common setting, roadways. By maintaining advertising right in potential customers’ line of sight, you garner business with added ease. Other billboards require customers to look left, right, or up in the air to capture information. Vehicle wraps work with customers where they are.
Empowering Your Advertising Strategy: Unveiling the Power of CPM and Vehicle Advertising
Find out the standard measurement used by the industry to determine the cost of advertising 1000 impressions.
Advertising on vehicles, such as wraps for cars, buses, vans, trucks, trailers, and other sorts, is known as vehicle advertising. When properly planned and placed, full vehicle wraps are quite effective, but simple decals or partial wraps can also make powerful vehicle advertisements.
A vehicle wrap involves printing graphics on vinyl materials with an adhesive backing and sticking them on to your car. It is also known as a vehicle wrap, trailer wrap, or fleet wrap in the business, as well as other names like a car wrap, fleet wrap, or truck wrap.
1) Arbitron Inc. – National In-Car Study
2) 3M – Mobile Media Advertising
3) 3M – Fleet Guide
4) ARD Whitepaper
5) Mobile Outdoor Study