Vehicle Print Marketing Campaigns
Vehicle Print Marketing Campaigns
Boost Your Leads with Vehicle Print Marketing Strategies!
Elevate Your Brand With Vehicle Print Marketing Campaigns
Are you looking to boost your leads and enhance your brand’s visibility in the market? Market Your Car introduces innovative print vehicle marketing campaigns that can transform the way you advertise your business. Our unique approach taps into the power of vehicle advertising, allowing you to reach your target audience in a cost-effective and highly impactful manner. We specialize in effective print vehicle marketing campaigns that can help your business grow..
Affordable Vehicle Advertising Options
Are you looking to boost your leads and enhance your brand’s visibility in the market? Market Your Car introduces innovative print vehicle marketing campaigns that can transform the way you advertise your business. Our unique approach taps into the power of vehicle advertising, allowing you to reach your target audience in a cost-effective and highly impactful manner. We specialize in effective print vehicle marketing campaigns that can help your business grow..
Strategic Driver Selection for Brand Integrity and Marketing Impact
We carefully select drivers based on various criteria to ensure brand safety and a positive reputation. Placing such a high emphasis on driver selection, we ensure that every vehicle bearing your advertisement not only showcases your brand in the best light but also reflects the trustworthiness and credibility that your business stands for. This approach guarantees that your vehicle print marketing campaign is not only impactful but also aligned with your brand’s values, fostering long-term trust and recognition among your target audience.
The Three Rights
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Repetition is crucial for creating advertising awareness and achieving success.
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The three rights to advertising - the right time, the right place, and the right frame of mind - are automatically addressed in vehicle print marketing campaigns that we provide, boosting business sales.
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Print vehicle marketing uniquely combines repetition with precise targeting to reach audiences in the right place, at the right time, and with the right mindset, ensuring maximum effectiveness.
Target People In The Right mindset
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A study by Arbitron revealed that 40% of buying decisions are made on the way home from work, making this a key time to target customers.
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Utilizing people's vehicles for advertisements during their commute home capitalizes on this critical decision-making phase.
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By strategically targeting customers at the right moment, print vehicle marketing enhances the impact of your advertising efforts.
Target People at the right place
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Consumer research indicates that 62% of people shop closer to their homes, emphasizing the importance of localized advertising.
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Print vehicle marketing maintains brand awareness and freshness by keeping graphics at the forefront of consumers' minds.
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By selecting drivers living within a 10km radius of a retail location, print vehicle marketing ensures that advertisements are visible to potential customers in the area, reinforcing brand familiarity and increasing advertising impact.
Target People At The right time
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The same study done by Arbitron found that a significant portion of people either shop on the way home from work (43% Sometimes, 19% frequently) or after they get home from work (44% Sometimes, 20% Frequently)
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Since so many of our community members require vehicles to shop, our program once again targets people at the most convenient and right time. This increases a vehicle’s print marketing conversion potential.
Boost your brand recognition by 15X with vehicle wraps advertising!
Our vehicle print marketing campaigns revolutionize advertising reach and maximize effectiveness!
When it comes to reaching your target audience with precision and consistency, no other advertising medium can rival the effectiveness of our third-party vehicle print marketing campaign. Our program is strategically designed to engage individuals precisely when they are most inclined to make purchasing decisions, whether it’s during the crucial buying deliberation phase, while they are actively shopping, or in the ideal geographical location for your business.
This three-pronged approach significantly amplifies the overall impact and conversion potential of your marketing campaign. Vehicle marketing, in particular, stands out as a remarkable addition to any comprehensive marketing strategy. These mobile billboards serve as a high-impact, high-visibility medium, capable of turning heads and capturing attention wherever they go.
Our campaigns are capable of delivering millions of impressions in specifically targeted areas. In fact, vehicle marketing has the potential to make 30,000 to 70,000 impressions, daily. This level of exposure ensures that your brand message is not only seen but also ingrained in the minds of potential customers, making it an invaluable tool for boosting brand recognition and driving results.
Additional Benefits of Vehicle print Marketing
There are many benefits to our third-party vehicle print marketing program. Some of these are summarized below. If you would like more information about our vehicle print marketing program, contact our office to learn more! Our experts are always available to answer any questions!
- Free word-of-mouth advertising
- Free promotional distribution Campaign
- Free promotional distribution Campaign management by MYC
- Various safety protocols to ensure campaign success
- Free driver education and training
- No competition for space (billboards, radio, TV, etc.)
- Cannot be ignored, muted, or turned off
- Highly customizable with nearly endless targetting possibilities
- Use of vehicles for special events
CPM Analysis:
In the dynamic world of advertising, understanding the metrics that drive your campaign’s success is crucial. Enter CPM (Cost Per Thousand impressions), the gold standard for measuring the cost of reaching 1000 views on an advertisement. At Market Your Car, our CPM analysis goes beyond numbers – we decode the true potential of your vehicle marketing program.
In a head-to-head comparison, vehicle wraps and our vehicle marketing program emerge as clear winners, offering remarkably low costs per impression compared to traditional advertising channels. The secret lies in our approach – no battling for real estate or vying for ad space in newspapers, radio, or TV. By leveraging the lasting impact of well-installed wraps, we deliver long-lasting results that dramatically reduce the cost of your advertisement over its useful life.
With our vehicle marketing program, your brand cruises smoothly through time. As opposed to short-lived ads, the life of your advertisement is extended significantly. A well-designed wrap can endure for up to 5+ years, making it a cost-effective, long-term investment that continuously spreads your message far and wide.
Our CPM analysis showcases how vehicle wraps and our vehicle marketing program offer the best of both worlds: cost-efficiency and effective reach. By optimizing your advertising budget, you can achieve high impressions without breaking the bank, all while maximizing your brand’s visibility.
Our CPM analysis elevates your understanding of vehicle marketing’s power. With a clear picture of the cost-effectiveness and extended reach it brings, you can confidently steer your advertising strategy towards success.
Get ready to accelerate your advertising efforts with our expert CPM analysis. As leaders in vehicle marketing, we are committed to helping your brand stand out on the road and beyond. Take the wheel of your marketing success – contact us today to embark on a journey of remarkable CPM results!
The above statistics pertaining to CPM vehicle graphics have been modified for the GTA area by substituting commuter and demographic information from the original study to GTA area statistics.
Quality Assurance
Your image and reputation are paramount to MYC. All of our 3rd party drivers must adhere to our strict Safe Drivers Policy and pass our Driver Screening process.
Drivers provide monthly kilometer reports to ensure accuracy in billing and quality of promotion. Vehicle’s odometer and wrap condition is inspected by MYC on a quarterly basis. It is our responsibility to ensure that your advertisement looks professional and it is not damaged in any way. Therefore if any issues arise we will fix and/or re-wrap the vehicle at no additional cost to you.
Our Campaign Management Policy Outlines the steps we take to ensure the success of our campaigns.
Campaign Highlights: Advantages of Vehicle Marketing with Market Your Car
- The most cost-effective marketing medium compared to traditional forms of marketing.
- Precisely targets potential customers living and/or working exclusively in your target area.
- Precisely target potential customers during key decision-making times of the day.
- The ability to choose the types of vehicles most appealing to your brand or products.
- Use the Get Paid to Drive Program for MYC drivers to engage the community.
- Receive the benefits of an advertising medium that cannot be shut off, turned down, or easily ignored 24/7.
- Campaign tracking via unique IDs, phone/SMS numbers, URLs, emails printed on the wrapped vehicles, and GPS systems
- Continuous campaign management by MYC on your behalf to ensure a stress-free and successful campaign.
- Improve visibility, attract customers, and build loyalty.
Driver Screening
Drivers are thoroughly screened, before the vehicle is wrapped, to ensure that they represent your company and brand with the utmost regard for your public image. To that end, they must:
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No speeding tickets
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No more than 3 minor driving infractions
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No at-fault accidents
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No careless driving, criminal convictions, or charges pending
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Tracking of kilometers driven
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Odometer readings performed by MYC
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Quality inspections of vehicles performed by MYC
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Complete our screening process which includes a check of their insurance record
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To ensure optimal representation advertisers can give our drivers and educational package about the brand or products to aid in stearing curious people in the right location when questions are asked of the driver.
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MYC includes the phrase “How’s my driving?” with a phone number to call, and a unique vehicle ID, with each wrap. This enables us to monitor how well the brand is being represented. If any issues arise from poor driving habits MYC will pull the driver off the road and unwrap the vehicle. WE will then select a new driver and wrap the new vehicle at no cost the the advertiser to ensure the brand is being represented well at all times.